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FAQs about SEO services

What are SEO services?

SEO services are search engine optimization services offered by an agency, freelancer, or consultant that optimize your site for SEO so you can capture more traffic and revenue from search. Most SEO plans will include on-page, off-page, and technical SEO, though some focus on specific areas, like off-page SEO.

Why use SEO services?

Investing in SEO services offers several benefits. A few examples include:

• Getting help in specialized areas of SEO, like off-page, local, and technical SEO
• Saving time by outsourcing SEO tasks like keyword research, content creation, and link building
• Improving return on investment (ROI) tracking with platforms like MarketingCloud
• Optimizing marketing budget (SEO plans cost four times less annually than in-house teams)
• Receiving more support for your SEO strategy from a larger team

Overall, services from an SEO agency help you implement (and maintain) a profitable SEO strategy, as well as track and monitor your organic search performance. The best part? You get more time to focus on the projects that need your expertise.

What is SEO?

SEO, or search engine optimization, is a set of techniques that help websites rank well on search engine results pages for relevant search terms. With a smart SEO strategy, you can improve the quantity and quality of traffic to your website through organic search results.

How does SEO work?

SEO involves improving your website in accordance with user needs and Google’s algorithms, which aim to rank the most relevant, useful content for searchers. SEO techniques aim to make your website easier for users and search engine crawlers to understand and make your site more valuable to users.

SEO encompasses a wide range of techniques, including:

• Keyword research
• Link building
• Content creation
• Local listings like Google Business Profile

An SEO company puts these techniques into action a few ways, like by adding relevant keywords to your content, making your site more user-friendly through web design, earning links from reputable sources, and much more.

How much do SEO services cost?

Prices for SEO services depend on several factors, including the SEO agency, SEO strategy, and existing SEO of the website. On average, businesses invest into SEO services. For SEO consulting services, hourly rates range.

What are the types of SEO services?

The most common types of search engine optimization services include:

• Local SEO services, which optimize your website and local listings for local searches.
• Ecommerce SEO services, which optimize your website for online shopping.
• Voice SEO services, which optimize your website for voice searches.
• SEO audit services, which find and fix your website’s biggest SEO issues.

For many companies, traditional SEO plans provide everything you need to succeed. If you’re a local or ecommerce store, however, local and ecommerce SEO solutions offer a competitive advantage that can maximize the impact of your SEO strategy.

In some cases, search engine optimization services will offer other services tailored to specific areas of SEO, like:

• On-page SEO services, which focuses on optimizations related to your website, like your title tags, content, and more
• Off-page SEO services, which focuses on optimizations related to your online presence, like your website’s backlinks
• Technical SEO services, which focus on optimizations related to your website’s backend, like your page speed, site architecture, and more

Since SEO requires on-page, off-page, and technical SEO to succeed, it’s uncommon for companies to invest in these individual services. Most will opt for full-service SEO plans, which include on-page, off-page, and technical SEO, because these plans provide you with an all-in-one solution to SEO.

How do I know which type of SEO service I need?

Various factors determine the ideal SEO plan for your business, but here’s an overview of which services work best for which companies.

• Local SEO is best for reaching users in your local area. It works best for businesses that have physical locations or serve specific regions. Local listing sites like Google Business Profile are popular in local SEO.
• Ecommerce SEO is for businesses that sell products online and can help relevant shoppers discover your online business and its products.
• Enterprise SEO is SEO for large businesses or businesses with large websites. Enterprise SEO strategies often have more of a focus on broad, short-tail keywords.

Whichever type of service you choose, a complete SEO plan covering aspects of SEO such as on-page optimization, off-page optimization, and technical SEO is typically the most effective approach. An SEO company can help determine the right plan for you.

Which ranking factors do search engine optimization services optimize for?

The ranking factors targeted by search engine optimization services will depend on your SEO plan. A full-service plan will optimize for on-page, off-page, and technical SEO, while an off-page SEO plan will optimize for off-page SEO.

Search engines like Google use more than 200 ranking factors.

The most notable factors include:

• Your backlink profile, which focuses on the quality and quantity of external sites linking to yours.
• Your content, which includes keyword targeting, keyword integration, content usefulness, and more.
• Your user experience, which includes page speed, usability, mobile-friendliness, and more.

Whether your SEO plan will optimize for these ranking factors depends on your SEO services provider.

A freelancer, for example, might focus on specific areas of SEO, like off-page SEO. In comparison, a consultant might specialize in SEO audits, while an agency might provide SEO solutions that include on-page, off-page, and technical SEO.

Contact the service provider for the most accurate information on what search engine optimization services include. They can provide your business with a list of deliverables and pricing, which your team can then use to compare SEO plans.

How long does it take for SEO services to work?

Typically, SEO services will start to deliver a return on investment in four to six months. This timeline can change, though, based on your website, SEO agency, and SEO plan. For example, if you invest in an SEO plan to resolve Google penalties, you might not see an ROI in four to six months.

How do I choose an SEO service provider?

You’ve got choices when it comes to selecting an SEO service provider. From freelancers and consultants to agencies and in-house teams, there are lots of SEO services offered.

Here are our tips (based on 25+ years of experience) on how to choose an SEO company:

1. Outline your organization’s SEO goals

Before investing in an SEO team for your website, set aside time to determine:

• What your business wants to accomplish
• How much your business will invest
• How involved your business will be in managing your SEO

When you understand your goals, budget, and responsibilities, you build an SEO agency shopping list. With that list, you can find and filter SEO companies faster, which will save you (and your department) time in finding an SEO team.

2. Focus your search on providers with transparent pricing, deliverables, and reporting

From pricing to deliverables to reporting, professional service providers should maintain transparency.

Providers that push back against transparency should raise a red flag — and make your search for SEO help faster and easier. During discussions, freelancers, consultants, and agencies should all share a list of what they’ll do for your business, when they’ll do it, and how much they’ll charge.

If they don’t, don’t sign.

3. Narrow your options with case studies, reviews, and certifications

Got trust signals? Save yourself the headache of working with an unvetted SEO provider, and focus your search on established providers.

These agencies (or consultants) will have case studies that demonstrate their expertise — including in specific industries — and results. You’ll also want to look for a provider’s certifications. Are they a Google Premier Partner, for example, which Google awards to top-performing agencies?

Focusing on vetted SEO providers will streamline your search for the right SEO company, saving you time and money.

4. Future-proof your strategy with full-funnel marketing solutions

If you’re like most businesses, you’ve invested in several digital marketing strategies, like SEO, PPC, social media, and more, to create a full-funnel digital marketing strategy. With so many strategies, it’s critical to have SEO solutions that can work within (or even manage) your omnichannel strategy.

ADNET, for example, helps businesses use their organic search visits to support remarketing campaigns for PPC. Since we’re a full-service digital marketing agency, we’re also equipped to manage an omnichannel strategy with our full-funnel marketing solutions.

5. Meet your potential SEO companies

Whether it’s a video call, phone call, or in-person meeting, meet with your potential SEO providers. Through that meeting, you can learn more about the agency’s communication style, SEO methodology, and client experience and determine if you need to look at other SEO companies.

If an SEO service provider doesn’t want to meet with your team, reconsider working with them.

How do our SEO optimization services grow your business’s bottom line?

Search engine optimization is more than just driving organic traffic — it’s also driving revenue from organic traffic. That’s why our SEO optimization services focus on growing your company’s revenue from organic traffic, so you can power bigger initiatives, like expanding into a new territory, launching a new product, or giving back to the community. Learn how our SEO services make it happen:

Target keywords that convert

Every stage of the funnel is important. Ranking well for a bottom-of-the-funnel keyword, however, will provide revenue fast. That’s why our SEO experts use keyword research to find keywords that capture and convert qualified leads or bigger sales for your business first.

Track SEO-driven sales from conversion to close

Sales and marketing come together with our SEO offerings. With our client-exclusive (and proprietary tech), you’ll have access to which leads and sales came from SEO. The result? You can calculate SEO’s ROI in an instant.

Activate first-party data to power campaigns

Power an omnichannel marketing strategy with our comprehensive SEO services, which generate valuable first-party data (via organic traffic visits) your business can use for remarketing campaigns, email outreach, and more.

Leverage industry-leading SEO experts

You have a marketing team at your fingerprints with ADNET. With their expertise, from SEO and content marketing to business consulting and tech enablement, your business can adapt to market conditions and excel.

Is it worth paying for SEO services?

Whether it’s worth paying for SEO services depends on a few factors, including:

• Your SEO budget: If your organization can’t spend more than $500 per month on SEO, you’ll limit yourself to cheap SEO plans, which tend to underperform, resulting in missed SEO and revenue goals. In that scenario, you won’t see much value in paying for an SEO plan.
• Your department resources: If your organization doesn’t have the resources — whether time, tools, or skills — to work on SEO, you’ll likely see value in paying for SEO. That’s because you’ll have a dedicated person to work on improving your SEO.
• Your average order value (AOV): If your organization has a lower average order value, like a few dollars, you’ll likely struggle to see a return on investment from SEO packages. That’s because your SEO agency will need to drive hundreds of monthly sales to deliver ROI.

Do your research when hiring an SEO company, and you’ll get insight into whether they’re worth it.