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Your search engine optimization audit starts with on-page SEO, where we look for issues like:

• Missing title tags and meta descriptions
• Duplicate content
• Thin content
• Keyword stuffing
• And more

Besides identifying these issues, ADNET will provide recommendations on how to fix them.

Technical SEO audit

What’s the point in having an attractive website if no one ever sees it? We’ve seen a lot of clients who have beautiful, engaging, and well-crafted websites that just can’t rank in search engines, and they don’t understand why. Why doesn’t a website rank well if it’s attractive and has a lot to offer?

Frequently, the issue in these situations is content in one form or another.

This could mean not enough content on each page (“thin content”), similar or missing title tags and meta descriptions, or multiple URLs pointing to the same page (“duplicate content”).

ADNET will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.

The off-page factors affecting your SEO

Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed.

The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at ADNET, we have a suite of services enabling off-page analysis and comparison. ADNET will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.

The server files affecting your SEO

There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).

.htaccess

The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.

robots.txt

The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.

Sitemap

The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most significant pages on your site to the least important pages on your site.

Additional server configuration factors

Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. ADNET will identify and determine the best way for you to optimize these files to ensure positive results.